The Names Agency and 2c Managment join together to form Union

Photographic talent management agencies The Names Agency & 2c Management have combined together to form UNION.

The announcement:

From November 1, 2014 the combined skill and expertise of two of Australia’s leading photographic talent management agencies, The Names Agency & 2c Management will combine to form a new super agency… UNION. Spearheaded by three of the Photography industry’s pioneers, Annabel Blackett, Julie Marshall, and Tammy McLean, UNION will represent the combined and formidable artistry of both agencies.

“Independently, we were both successful, but together we can pool our collective areas of expertise to halo across the divisions within the agency. The “union” better services both the artists we represent, and the clients requiring a broad skill base,” said CEO, Julie Marshall.

The move is totally geared to the changing landscape and requirements of an industry, which has undergone enormous changes in the past few years.

“Our talent are looking to us for growth opportunities, that can also build on their social media impact, their earning capacity, and at the same time expand their capabilities to maximise a clients need. We see a tonne of opportunity growing our “director” and “digital” divisions, and expand ways to provide income streams outside of a day rate to our artists. “ said Annabel Blackett.

This is about being a future-facing agency, offering pro-active and creative solutions to both the advertising and editorial communities.

Welcome to UNION – the Agency.

Source: Union media release



Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.