Navy Health positions other health insurers as pirates in latest campaign
Navy Health has encouraged Australians to “jump ship” with their health insurance offering.
Created by The Shannon Company, the campaign positions its competitors as pirates, suggesting they give their customers a “sinking feeling”, “mistreatment” and claim unnecessary profit.
The campaign is running across TV, radio and digital.
Ian Forsyth, managing director at The Shannon Company, said in a statement: “While more Australians are signing up with Navy Health, our research identified that confusion about eligibility was an impediment to even more people ‘jumping ship’ to Navy Health.
“Navy Health has been around for more than 60 years, and this campaign highlights very clearly that you actually don’t have to be in the Navy to join Navy Health.
“Just like we’ve seen a major backlash against the big banks in recent times, the big for profit health insurers are also coming under the spotlight, and people are becoming more aware that there’s a range of alternative not for profit providers out there, with Navy Health leading the way.”
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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