NBC Universal’s streaming service Hayu partners with Samsung TV

Samsung TV,  which launched in Australia late last year, has announced a partnership with NBC Univsersal’s reality TV streaming service Hayu.

The announcement:

Reality TV fans looking to binge-watch every season with of Keeping Up With the Kardashians, get their daily dose of drama with The Real Housewives, or go Below Deck, can now do so more easily than ever before.

Today, NBCUniversal International (NBCUI) announced that Hayu– the all-reality TV and ad-free subscription video-on-demand (SVOD) service – is now available through Samsung Smart TVs – a global industry leader in technology.

Reality TV lovers in 27 territories, including Australia can now watch their favourite reality content via the Hayu app through Samsung’s in-built application portal – enabling more ways for subscribers to access the service.

Targeting the broad base of viewers who are fans of the reality genre, Hayu offers over 8,000 episodes* of top reality TV content. The service offers extensive choice, with a wide variety of unscripted sub-genres in English language including: Home and Design, Dating, Cooking, Crime, and Fashion. Hayu’s breadth of content uniquely super-serves reality fans. And subscribers don’t have to worry about spoilers as the vast majority of U.S. shows are available on Hayu the same day as their U.S. broadcast.

“2021 has already seen Hayu – the all reality streaming service from NBCUniversal International – expand its footprint into 11 new markets across Europe,” said Hendrik McDermott, Managing Director, Hayu. “Our partnership with Samsung extends our distribution, and deepens our reach within Hayu territories by making the service even more accessible. Through Samsung’s industry-leading range of smart TVs, reality fans can enjoy a first-class lean back viewing experience of the best reality TV.”

Commenting on the announcement, Hass Mahdi, Director of Audio Visual, Samsung Electronics Australia said “Aussies are huge fans of reality TV and Samsung is thrilled to integrate Hayu to its constantly evolving Smart TV platform.”

“We know the way we’re enjoying content is continuously changing and Samsung is committed to offering new options and experiences to ensure you can always find your favourite programs through the easy to use Smart TV interface.”

In multiple markets Hayu has distinguished itself as the must-have, all-reality service. Fans of reality globally can now subscribe for AU$6.99 per month, with a free trial period available.

Hayu is now available in 27 territories. Hayu launched in the UK, Ireland and Australia in March 2016, followed by Norway, Sweden, Finland and Denmark in November 2017. The most recent territory expansion includes Canada in September 2018, followed by the Benelux in December 2018, and Southeast Asia – the Philippines, Hong Kong and Singapore in October 2019. In November 2020, Hayu launched in Germany and Austria, and in February 2021, launched in a further 11 markets: France, Italy, Spain, Portugal, Switzerland, Lithuania, Estonia, Latvia, Poland, Hungary, and the Czech Republic.

Source: The Comms Department media release


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