AAMI’s Neil and Gaz are back in a new spot for the insurer, this time promoting its Safe Driver App and the promotion which could see a safe driver win $100,000.
Neil and Gaz are AAMI’s replacement for Rhonda and Ketut and have also appeared in the insurer’s ‘Easier Ways to Save’ campaign and the insurer’s Claim Assist App campaign.
The new spot, created by Ogilvy Melbourne, sees Neil and Gaz competing to be the best safe driver only to be thwarted by colleague Loretta Jones, who viewers may remember from the ‘Easier Ways to Save’ campaign as the victim of Gaz’s lunch stealing habit.
Ogilvy Melbourne ECD Brendon Guthrie said: “People are naturally competitive and there’s an inherent self-satisfaction in beating others and earning bragging rights. Driving is no exception, but we needed to ensure it was demonstrated within the limits of safe driving. Enter Neil and Gaz, who tap into this competitive insight in a humorous way that still reinforces the values of driver safety that AAMI have become so famous for.”
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The Easier Ways to Save spot:
Creative credits:
- ECD: Brendon Guthrie
- Senior Copywriter: Lenna Boland
- Art Director: Jesse McCormack
- Agency Producer: Lauren Free
- Director: Matt Kamen
- Production Company: Good Oil
- Producer: Llew Griffiths
- Group Account Director: Matt Rose
- Account Director: Toby Gill
- Account Manager: Rebecca Lawler