Neil and Gaz are back for AAMI as insurer promotes Safe Driver App
AAMI’s Neil and Gaz are back in a new spot for the insurer, this time promoting its Safe Driver App and the promotion which could see a safe driver win $100,000.
Neil and Gaz are AAMI’s replacement for Rhonda and Ketut and have also appeared in the insurer’s ‘Easier Ways to Save’ campaign and the insurer’s Claim Assist App campaign.
The new spot, created by Ogilvy Melbourne, sees Neil and Gaz competing to be the best safe driver only to be thwarted by colleague Loretta Jones, who viewers may remember from the ‘Easier Ways to Save’ campaign as the victim of Gaz’s lunch stealing habit.
https://www.youtube.com/watch?v=gsaYEJOK3U4
Ogilvy Melbourne ECD Brendon Guthrie said: “People are naturally competitive and there’s an inherent self-satisfaction in beating others and earning bragging rights. Driving is no exception, but we needed to ensure it was demonstrated within the limits of safe driving. Enter Neil and Gaz, who tap into this competitive insight in a humorous way that still reinforces the values of driver safety that AAMI have become so famous for.”
The Easier Ways to Save spot:
https://www.youtube.com/watch?v=kHilR2ljGGs
Creative credits:
- ECD:
Brendon Guthrie - Senior Copywriter:
Lenna Boland - Art Director:
Jesse McCormack - Agency Producer: Lauren Free
- Director:
Matt Kamen - Production Company: Good Oil
- Producer:
Llew Griffiths - Group Account Director: Matt Rose
- Account Director:
Toby Gill - Account Manager:
Rebecca Lawler
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These are shocking ads. I’m not sure how the first one even made it to air.
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I don’t know what you’re on about, Larry. I think they’re really quite charming. A lovely follow through on the Rhonda and Ketut campaigns in terms of style and character.
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Well Noni, I thought the first installment was utter sh1t. They missed the mark by a long, long way. I must admit I tune out whenever the second installment comes on but I’m still none the wiser as to what its about. Cut your losses and start again.
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Small error in this piece, team: the prize up for grabs is $100,000, not $1,000….
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No,No Noni.Rhonda was charming and joyously female.This series is just another (and an appalling version of) the two boofhead blokes ad that that agencies here keep on producing endlessly.
They are not funny.They are boorish.
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Not the worst ad but the brown haired guy is the relate-able everyman on every single ad targeting guys 25-39 over the past 12 months.
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Thanks for flagging Reuben, that’s been changed now.
Cheers,
Alex – editor, Mumbrella
Well at least it’s better than those two shocking ads promoting incest and bestiality which slipped out last year, presumably by mistake.
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Give me the incest and bestiality over these two any day.Stella is spot on.
Lazy,two boofhead genre ads from a time long gone.Shamma also correct.
The biggest boof head has been a serial boofhead in dozen ads over the past few years.
Just accept it AAMI killing Rhonda was way too hasty.
Thes two will never enter the zeitgeist.
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Stella, you’re right – it does use a formula, but I’m actually really interested to see how they develop the character of Loretta.
#TeamLoretta4Lyf
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Was that a Mazda with a VW Golf interior?….. Special.
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Noni, are you taking the p1ss?
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Hello AAMI
thanks for making my name FAMOUS.
i have as yet had my lunch stolen from the lunchroom, but if it does i will know where to look..
i like seeing my name on the big screen (thanks heaps)
Loretta Jones
🙂
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Come back, Rhonda and Ketut – all is forgiven!
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Is that a Golf instrument panel in a Mazda 3??????
Very bad attention to detail IMO
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Did I see the Ford in that ad making an illegal right hand turn from the left lane of a round-a bout?
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Technically the whole concept is illegal.As far I know it is illegal to race or rally or time/point trials on public roads.
A points based system is exactly what a rally is and this is ad conveys that message.
Calling it “Good driving” is a sure way to have no insurance paid to you, as taking part in a rally voids almost any insurance policy I have seen, good one you idiots at AAMI.
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