Aldi introduces animated characters ‘Al and Di’ for back to school campaign
Aldi has kicked off its back to school marketing efforts with an animated spot with an animated retail-led spot featuring the characters “Al and Di”.
Created by BMF, the campaign features the characters pasting relevant school related products on the screen.
The second spot sees the duo using a slingshot device to fling the promotions onto the screen.
Credits:
- Client: ALDI
- Agency: BMF Sydney
- Name of Ads: Back to School with AL & DI
- Executive Creative Director: Cam Blackley
- Creative Director & Copywriter: Alex Booker
- Art Director: Sophia Coghlan
- Group Account Director: Jonny Bucknall
- Account Director: Aisling Salmaggi
- Account Manager: Siena Shuttler
- Agency Producer: Jenny Lee-Archer
-
Animation: Red Ape
- Sound Design: Rumble
Well… That was uninspiring.
Why bother creating the characters at all when they’re basically window dressing?
User ID not verified.
I think it is good that Aldi are trying to teach their customers to spell. Well done Aldi.
User ID not verified.