Australian Venue Co strengthens retail media offering with three new partnerships

Hospitality operator Australian Venue Co has announced three new partnerships to bolster its retail media network, AVC experience+, Mumbrella can reveal.

According to AVC, with over 15 million consumers visiting its 238 venues annually, and access to an additional 6 million first-party customer profiles, the hospitality network is in a unique position to allow brands to deliver highly targeted, data-driven campaigns with “unmatched precision”.

Aiming to enhance the offering’s operational and commercial capabilities, the partnerships hope to reinforce AVC’s position as an innovator in the rapidly growing retail media landscape, and leader in the on-premise environment.

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