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New AI content creation platform launches to empower creative industry

TheBird.AI – a platform that allows agencies and brands to harness the power of artificial intelligence (AI) for content creation – has launched.

Developed as a solution to the growing call for more innovative content creation tools, and hosting a catalogue of creators and artists skilled in the use of AI, the platform is designed to make it easier for creative agencies, brands and publishers to connect with AI creators who can approach content development for the animation, advertising and film industries in truly unique ways.

Its service model covers specialised support in three key areas – ideation, concept development and production – as well as production services.

The platform’s talent catalogue possesses creatives whose skills cover both artificial intelligence and traditional creative, placing them as boundary pushers within the creative space.

TheBird.AI’s roster already contains creative director, Bob Connelly; AI-driven music videos and short-form content expert, Bunty AI; Cape Town-based creative director, AI-powered narratives and immersive art professional, Wabii Sabii; surralist AI artist, Kinda Play; AI Made Me Do This, an expert in blending traditional design and art direction with AI; and BALLART76, an AI art and basketball culture professional.

When speaking on the platform’s talent pool, TheBird.AI’s director, Bob Connelly, said: “TheBird.AI is about expanding the horizons of what’s possible with generative AI in content creation. Our creators are blending traditional skills with advanced AI techniques to pioneer new forms of storytelling and visual expression.”

Connelly also commented on TheBird.AI’s ability to unlock new levels of creativity for clients, saying that its goal is to provide them with “collaboration” and “flexbility”.

“We aim to offer flexibility and collaboration to our clients, whether they need full-service production or partnership on specific aspects of a project,” Connelly said.

“TheBird.AI is positioned to help reimagine creative possibilities, leveraging both traditional media skills and the latest in AI technology.”

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