New Breville espresso machine launches with campaign from The Cowboys

July 22, 2024 3:58

Breville has unveiled a new campaign, created by indie shop The Cowboys, to launch its newest espresso machine, the Oracle Jet.

The campaign plays off the creative platform, ‘Unlock The Pro Within’, encouraging everyday people to make speciality, barista-quality coffee at home.

Through a magical barista-style apron, everyday coffee enthusiasts are transformed into skilled baristas, with just the press of a button on the Oracle Jet.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.