New director of consumer brands to Burson-Marsteller
PR and communications consultancy Burson-Marsteller Australia has appointed Lisa Collins to director of B-M’s consumer brands.
The announcement:
Sydney, Australia, 27th February 2012 – Burson-Marsteller Australia (B-M), a leading Australian public relations and communications consultancy, today announced the appointment of Lisa Collins as Director of B-M’s Consumer Brands practice.
Lisa launched her career in the United States where she worked as a film producer and publicist. After returning to Australia she joined the The Trish Nicol Agency in 2007, where she held the position of General Manager. With more than 20 years experience in media and communications, Lisa has worked with global brands including Bombay Sapphire, Grey Goose, Grand Marnier, Cartier, Mini Cooper and Schweppes.
Christine Jones, Market Leader, B-M Australia said that Lisa will add another layer of expertise to the vibrant and experienced Consumer Brands practice.
“I’m very excited to welcome Lisa into the B-M family and in particular the growing Consumer Brands practice. We are confident that Lisa will add great value to a team whose experience spans alcohol, tourism, consumer electronics, property and beauty industries to name a few,” said Jones.
Lisa joins B-M following a successful year for the Consumer Brands practice which included the high profile Canadian Club ‘Over Beer?’ campaign featuring David Boon which reached millions of Australians.
Lisa Collins said, “I have long admired B-M as a leading global public relations and communications consultancy. I’m excited to join B-M as Director of such a diverse brands team. In an increasingly global business environment, B-M is perfectly positioned to help brands better connect with their audiences through authentic and engaging campaigns that deliver measurable results.”
Lisa will work across the team’s current clients with a focus on new business.
Source: Burson Marsteller press release
