Dr Mumbo

New Idea TV takes the (coconut flavoured) biscuit

Dr Mumbo was most impressed by the arrival of a package on his desk.  

It was a gift bag from Seven to promote New Idea TV. It wasn’t so much the contents of biscuits, chicken seasoning, a recipe book and, erm, Johnson’s Baby Shampoo, as the timing.

It arrived 20 minutes before the first epsidoe of New Idea TV went to air. That’s slick PR.

ADVERTISEMENT

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing