Dr Mumbo

New Idea TV takes the (coconut flavoured) biscuit

Dr Mumbo was most impressed by the arrival of a package on his desk.  

It was a gift bag from Seven to promote New Idea TV. It wasn’t so much the contents of biscuits, chicken seasoning, a recipe book and, erm, Johnson’s Baby Shampoo, as the timing.

It arrived 20 minutes before the first epsidoe of New Idea TV went to air. That’s slick PR.



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