New Mumbrellacast: advertising gaffes, OOH rising, adland job perks

Join Michael Thompson, Adam Lang & Sean Aylmer for the Mumbrellacast: a look at everything under Australia’s media and marketing umbrella.

This week:

Krispy Kreme dumped an offensive commercial this week, after being alerted to the gaffe by Mumbrella.

But how did it get through in the first place, and will it do lasting brand damage?

Plus:

• Outdoor advertising is on the up – we look at why
• The best work perks in adland – what would draw you to your next workplace?
• And a spike in magazine readership suggests the end is not yet nigh for offline media

Get the latest episode every Wednesday.