New Mumbrellacast: will we see a $200m radio deal?; YouTube & TikTok take aim at TV; pressure on ad companies over fossil fuel links

8 months ago

Join Michael Thompson and Adam Lang for the Mumbrellacast: a look at everything under Australia’s media and marketing umbrella.

In the latest episode:

It’s the biggest talent deal in Australian media history – can Kyle & Jackie O pull off a $200m contract? And what’s this mean for the broader industry?

Also:

After YouTube’s upfront and TikTok’s For You Summit, we look at what the video giants are doing in the market right now
Advertising businesses who work with fossil fuel companies are being called out, as pressure mounts on businesses and employees to align their client base with their ethics
The Australian Women’s Weekly is going online. After 90 years, the grand old dame of Aussie publishing is getting a digital presence.

Get the latest episode every Wednesday.