New readership metric Emma will begin releasing figures monthly from November
New readership metric Emma will begin releasing figures monthly from November:
The announcement:
The Readership Works today announced that Emma the new cross platform audience insights survey, will release monthly data to the market on a monthly basis commencing November 2013.
When the first data is released on August 19th, it will feature a number of innovations in the Australian market:
- A more in-depth database of all newspaper and magazine formats capturing data across print, website, mobile and tablet
- The fusion of Nielsen Online Ratings data with the emmaTM survey – the two independently audited audience measurement systems will combine data, with Nielsen providing Ipsos MediaCT with its Interactive Advertising Bureau (IAB Australia) – endorsed online audience ratings data which will be fused onto the emmaTM survey data.
- Sophisticated survey techniques utilised to interview 54,000 people a year, seven days a week
- Readership data on individual branded sections of newspapers Australia), the new cross platform audience insights survey, will release monthly data toemmaTM (Enhanced Media Metrics the market, with monthly database releases commencing
- New contemporary segmentation of the Australian population with 10 new consumer segments identified
- New insights into brand and product consumer behaviour.comprehensive innovation plan, a print engagementmetric will also be released.
The new measurement survey has been developed by independent research company Ipsos MediaCT, global leaders in local audience measurement. Ipsos conducts national audience surveys and is the official measurement system in 41 countries including the UK, Italy and France. ‘
Source: Emma media release
