News.com.au launches new app
News.com.au has launched a new mobile app, which allows users to follow popular topics in their news feed, save stories to read later, get breaking news alerts, set up notifications and read the latest headlines.
News.com.au said that the free app is designed to deliver an “immersive experience” to the 10 million Australians who consume its content every month.
The free app launched today
“This was a truly collaborative, innovative project delivered by a team that spanned across the globe,” said news.com.au general manager Melissa Overman.
“The launch of the app is part of our ongoing product evolution program designed to enable more consumers to discover the news in colour.”
Editor-in-chief Kate de Brito added that the app makes engaging in the news more intuitive, and allows users to personalise the experience while still delivering them breaking news.
“For the first time, the app allows our audience to follow topics tailored to their interests. Everything from federal and local politics to the AFL or NRL team they support or keeping up with their favourite television show,” she said.
“We know our audience turns to us as big news stories are breaking and through the app we will deliver immediate alerts straight to their mobile. All powered by our 24/7 newsroom of journalists in a trusted and safe environment.”
A referral and rewards program will follow the app’s launch.
Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
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Are news apps still a thing?
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What’s with news app making a come-back
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It’s excellent !
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news are integral part of our society. what you want ask yourself is, why apple lunched apple news +, why the Wall Street Journal would be part of it, what is your current news app providing you you with? News.com.au app is part of a new breed of news app.
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Does anyone want to tell me how you actually get the app because it’s not in Google play… Or is the news about the news app just fake news lol.
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Yes! they really are. people running away from fake news on social…
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An app vs a website has many benefits. Getting breaking news notifications is one. This is very important for News as a category. It makes perfect sense. Secondly, an app is a far better UX than a website, this is due to the app having pre-loaded structure and code in place, it’s less data intensive and operates more smoothly and looks better. Thirdly, an app enables better integration with phone capabilities, like current location, integrations with the phones sharing capabilities, mapping, chromecasting etc because the app gets permissions on Install and doesn’t need to be reinstated every time a cookie is lost etc.
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Where is the App please….
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https://play.google.com/store/apps/details?id=com.newscorp.newscomau.app
Is this the right one?
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