Women’s Health Week unveils new brand identity from Clemenger BBDO Melbourne
Jean Hailes for Women’s Health has revealed the brand identity for its major health awareness campaign, Women’s Health Week.
The new identity was developed in partnership with Clemenger BBDO Melbourne and aims to capture a woman’s personal journey from childhood to adulthood.
The new Women’s Health Week branding
The ‘heart line’ symbol paired with the tagline ‘Women’s health. Powerful stuff’ aim to encourage women to take the lead in their health.
“We are very excited to launch our new brand identity. Working with Clemenger BBDO has been a fantastic experience,” said Brenda Jones, Women’s Health Week campaign manager.
“We were looking for a stronger representation of what it means to be a woman in Australia today. In recent years, the cultural environment for women has changed dramatically. As a result, women are more engaged, energised and resolute than ever before. We wanted a modern and strong brand that shows we know and respect the diverse range of our audience,” said Jones.
“As a not for profit, it’s the support from organisations such as Clemenger BBDO that help us establish and grow our successful Women’s Health Week campaign – which is now in its seventh year.”
Women’s Health Week is run by Jean Hailes for Women’s Health and is held annually in the first week of September. It celebrates improving the health of all women in Australia.
