Vizeum wins global media account for Groupe SEB, parent company of Tefal

Dentsu Aegis Network’s (DAN) Vizeum has become the global media agency of record for Groupe SEB, parent company of Tefal.

The appointment includes a portfolio of brands across 42 markets, with the scope including digital and offline media, customer experience, CRM and e-retail.

The Groupe’s companies include Tefal, Moulinex and Lagostina

“Groupe SEB is under a large-scale transformation program where media becomes a lever to build global brands, collect data, transact but also create long lasting relationship with the end consumer through CX,” said Thomas Le Thierry, Vizeum’s global president.

“They were looking for a global agency partner with an established team in hubs (Paris, NYC and HK) and strong localised experience in managing large brand portfolios. Our team’s capabilities in strategy and execution and our ability to build a multi-discipline integrated offer was a compelling answer to their expectations. We are delighted to be partnering with Groupe SEB and leverage media communication to actively contribute to their success.”

Guillaume Planet, VP of media and digital marketing for Groupe SEB, added that Vizeum shares the company’s values.

“We are at a turn when it comes to the client-agency relationship and our model for collaboration. In the Vizeum offer we found our values, and at the same time the expertise we needed: A team behind our core challenge; placing the consumer experience as a key driver for growth for Groupe SEB today and tomorrow.”

Two weeks ago, Vizeum announced it was adding Kathmandu and Bank First to its client roster. That roster also includes accounts such as MYOB, AGL, BMW, Sodastream, Expedia and Accor.

Ashley Earnshaw was named CEO of the agency in July and began in the role on 1 August, after MD Stephen Deane departed to become CMO of real estate company Harcourts. Earnshaw moved within DAN from Amplifi, where he served as chief investment officer until DAN’s media investment arm was scaled back and largely folded back into the group’s media agencies.


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