Mumbrellacast: News Corp, AI and Donald Trump; Anika Wells; and the OMA’s party without a purpose

Join Hal Crawford, Tim Burrowes, Lauren McNamara and Abe Udy for a look at everything under Australia’s media and marketing umbrella.

The Outdoor Media Association held a conference in Sydney last week, where it revealed that its new metrics suite, Move, is launching … at some point. It has been years in the making, so why the delay?

Robert Thomson, CEO of News Corp, issued a stark warning to US President Donald Trump that AI companies are stealing content, such as his ‘The Art of the Deal’ book, to train language models. We unpack why Thomson made the point.

Meanwhile, chicken wings chain Wingstop is the latest US fast food brand to enter the Australian market, and has picked up Hello as its agency of record. Lauren breaks down the brand, Hello’s role in its launch, and its place amongst its fellow US chains trying to make it big in Australia.

We also consider if Anika Wells — the new Communications Minister — is ready for the role, and if Australia needs an industry body for the whole of media.

Get the latest episode every Wednesday.

Podcast edit by Abe’s Audio.

Got a tip?

topics ai Anika Wells Donald Trump Hello Mumbrellacast News Corp OMA Outdoor Media Association Robert Thomson Wingstop

Share Tweet Share