News Corp returns to support AWARD School and drive training agenda for adland

News Corp has announced it is returning as marquee sponsor of AWARD School after a hiatus of several years saying it is keen to champion innovation and creativity.

The announcement:

The Communications Council is pleased to announce that Australia’s largest publisher, News Corp Australia, is throwing its weight behind the country’s pre-eminent training program for aspiring creatives, AWARD School.

Committed to championing innovation and creative excellence in today’s print advertising, News Corp Australia will help develop Australia’s up and coming creative talent through greater involvement in the 2016 AWARD School program – the details of which will be revealed in the coming weeks.

News Corp Australia ‎Managing Director Metro & Regional Publishing Damian Eales said: “Tomorrow’s creatives will be required to develop ideas that work across a range of new and emerging platforms, but they will also need to understand the innovative and powerful possibilities available in more traditional mediums such as print. By supporting AWARD School we hope to see advertising standards continue to rise across all key platforms, from digital through to print.”

Chair of the Australasian Writers and Art Directors Association (AWARD) and Managing Partner of The Sweet Shop, Wilf Sweetland, said: “To have News Corp as our flagship partner is a great privilege. This is an important and obvious alignment for AWARD School, which will bring exciting benefits to this year’s intake and future students. We couldn’t be happier with this announcement.”

Running for more than 30 years, AWARD School is a 12-week intensive industry course about idea generation and the creative thinking process. The program is run by more than 40 senior creatives, and accepts around 200 students each year across NSW, VIC, QLD, WA, SA, TAS and NZ, based on the potential of each applicant’s creative thinking as demonstrated in a portfolio submission.

CEO of The Communications Council, Tony Hale, said: “AWARD School has long been the proven training ground for most of our industry’s leading creative people, and it continues to hold the same relevance in today’s industry as it did more than 30 years ago. It is especially exciting to welcome News Corp Australia back as the marquee sponsor of AWARD School. It is a brilliant association for both organisations.

The first lectures of 2016 kicked off in Sydney and Melbourne on Monday 4 April, followed by Adelaide and Brisbane on 11 April, and Perth on 21 April. AWARD School in Tasmania and New Zealand will run later in the year.

Source: The Communications Council press release.


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