News Corp reveals new website for Australia’s Best Recipes
News Corp has unveiled its new website for Australia’s Best Recipes, the second biggest Australian food site behind taste.com.au.
The website’s relaunch, previewed at News Corp’s recent Come Together roadshow, features a new look and feel, along with the content of convenient and affordable recipes.
News Corp produces more than 20,600 pieces of food content per year and Australia’s Best Recipes has relaunched with the full power of the publisher’s food brands behind it.
According to Nielsen data, Australia’s Best Recipes has a monthly unique audience of 1.1 million.
News Corp Australia’s director of lifestyle Fiona Nilsson said the relaunch was in response to the demands of consumers for easy recipes.
“Australia’s Best Recipes consumers are savvy supermarket shoppers who love convenient recipes that home cooks just like them have already tested.
“From our research^ we know that they are family cooks with two out of three wanting easy and convenient recipes. They are budget conscious, with 82% believing price is important when buying new products; and they are seeking home-grown, with 79% preferring to buy Australian made. Australian’s are more price sensitive than ever before yet don’t want to compromise on quality,” said Nilsson.
“This major investment in the website represents our commitment to the incredibly loyal Australia’s Best Recipes community by delivering them more of what’s important to them.
“For our advertisers, the changes on Australia’s Best Recipes deliver a suite of new products and partnership opportunities along with additional options for commercial content amplification.”
The company will be launching a number of new commercial offerings to compliment the new site, including recipe level integration for recipe base FMCG products and allowing clients to become site publishers to use Australia’s Best Recipes as a distribution tool.
The full site redesign includes a new logo, colours, fonts and iconography as well as enhanced search capability across more than 15,000 recipes.
^Australia’s Best Recipes audience profile study, March 2019
Good on you Fi! You’re amazing. Looks great. Nick
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Looks just like Taste… with a different brand
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