News Corp sells Big Rigs to Prime Creative Media

B2B publisher Prime Creative Media has acquired Big Rigs from News Corp.

Big Rigs is currently produced by The Queensland Times and targets the transport industry. It’s published fortnightly and on its website claims a circulation of more than 28,000 nationally, with a network comprising of more than 1,300 individual drop-off points as well as subscriptions.

The publication was set to close

Prime Creative Media has a number of titles across logistics, including Supply Chain Solutions, formerly owned by Intermedia. It also has Inside Waste, Cranes & Lifting, and Inside Construction, previously operated by Mayfarm Media.

The publisher said its latest acquisition, for an undisclosed sum, would be supported by some existing identities from the publication, as well as the addition of new experienced transport media professionals. Mumbrella has asked Prime Creative Media about how many staff will move across.

CEO John Murphy said the company will be putting additional resources into the newspaper, website and e-newsletter.

“We’re so humbled to be able to build upon the great work of this publication. It has served as a trusted source for the transport industry for almost three decades, and fits ideally with our purpose of growing individuals, organisations and industries,” he said.

“The transport industry is such a critical component of Australia’s economy, and will be a guiding force in our nation’s recovery. We are so proud to serve this industry with such a valued publication.”

Mumbrella has asked both Prime Creative Media and News Corp about staffing details and purchase price.

Prime Creative Media did not respond, while a News Corp spokesperson would not be drawn on price.

“News Corp Australia has sold Big Rigs to Prime Creative Media for a confidential sum. The sale follows an extensive review of our portfolio to simplify our operations to better serve our clients, consistent with our global strategy. We wish the new owners all the very best,” a News Corp spokesperson said.

Back in June, the publication said farewell with notes of support from its loyal advertisers as well as from readers. The last edition of the print publication under News Corp was on 26 June.

In an article titled ‘Sad day for all in transport‘, when she believed the publication was closing, Jacquelene Brotherton, the chair of Transport Women Australia, said it was the end of an era.

She said the demise of the magazine was due to the restructure and rationalisation of News Corp.

“I would like to thank the fantastic team at Big Rigs newspaper for their incredible support and wish them ongoing success,” she said.

“I hope that I get the opportunity to continue to work with some of them and so work towards making the trucking industry a better appreciated, and a safer place for our people.”


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