News Corp sells majority share in Diakrit after two years

News Corp has sold its majority stake in digital real estate marketing business, Diakrt, after two years.

In 2016, the publisher confirmed a major shareholding in the business, which creates visualisation tools and digital content for the real estate industry.

Diakrit will now operate under its three founders

Since the initial investment, News Corp provided Diakrit with strategic support, to help the business growth in Australia and New Zealand.

Now, Diakrit will now operate under its three founders, CEO Fredik Bergman, managing director of residential Dick Karlsson, and chief trade officer, Martin Fritze. It will also be run by Pontus Lindholm, director of sales for Nordic.

Michael Miller, News Corp Australia’s chairman, said he was confident Diakrit would continue to develop and deliver “entrepreneurial real estate solutions”.

Bergman said the transaction had been an “honour”.

“As a fully independent company, we now have the flexibility to take our business to the next level and take advantage of the significant opportunities that lie ahead.”

Karlsson added: “Our singular focus now is to better serve clients by enhancing existing services, while continuing to be an industry innovator of technology solutions that meet real estate needs today and in the future.”

News Corp Australia still has a major investment in REA Group, which runs


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