News Corp launches ‘We’re For You’ TV push with ad inspired by Beatles’ A Day In The Life
News Corp has launched a TV advertising blitz across Australia featuring brand ads for its metro news mastheads.
Created by Ted Horton’s Big Red, the ads began airing on Sunday in Sydney, Melbourne, Brisbane, Adelaide and Hobart.
The “We’re for You” branding was first unveiled a week ago, and is News Corp’s first national brand campaign, running across its 30 metro and regional titles.
The TV push sees a reworking of the Beatles classic “A Day In The Life”, featuring the line “I read the news today, oh boy”.
Localised versions of the TV ad have been created for The Daily Telegraph in Sydney, the Herald Sun in Melbourne, The Courier-Mail in Brisbane, the Adelaide Advertiser and the Mercury in Tasmania. The ad features the news mastheads as an integral part of readers lies whether in print, on mobile, tablet or desktop.
News Corp Australia’s new TV commercials themed ‘We’re for you,’ aired last night in Sydney, Melbourne, Brisbane Adelaide and Hobart.
Tony Phillips, chief marketing officer of News Corp Australia said: “The ‘We’re For You’ tagline embodies how we wish to connect with our readers. It’s a statement of commitment that we’re for the things that matter to our readers and their communities.
“These commercials, tailored for each city, tap into the places, moments, and methods in which people consume our content, using a universally recognised song.
The TV commercial aired on Seven’s My Kitchen Rules and Nine’s Married at First Sight and 60 Minutes.
Ads will follow in print, digital, outdoor, radio and cinema.
Credits:
- Client: News Corp Australia
- Chief Marketing Officer: Tony Phillips
- General Manager Metro & Regional Marketing: Bettina Brown
- Head of Brand and Media Services: Louise Davis
- Agency: Big Red
We’re for dogs.
Pedigree
User ID not verified.
Loved the ad well done … must have cost you a fortune to use the Beatles song .. well worth it … fantastic ❤️
User ID not verified.
Does anyone know where I can find the reworking of “A day in the life” That’s is used in the commercial?
Send me a link if you know.
Thanks
User ID not verified.
Wonderful to see good advertising again – there’s been a draught.
User ID not verified.
Yup, fantastic remake of a great tune. I too want to know where I can find/download that track!
User ID not verified.
Great to see Beatles classic at work again with a cover of their song on H.S. ad; just watched a great new doco on Netflix titled ‘How the Beatles changed the World; AND THEY DID!
User ID not verified.
Love the ad,& the song. Sgt Peppers is a classic album. Also want copy of the track! Have been googling & cant find anything. If anyone can point me in the right direction that would be great!
User ID not verified.
John Lennon and George Harrison would be spinning in their graves knowing their beautiful song (written mainly by John and played on by George) has been used and reworked for an ad – let alone an ad promoting Murdoch rags. Lennon and Harrison both despised that reptile.
User ID not verified.
There is an ad that pisses me off so much that every time I hear it I get F#$$ing anoyed. Then I wonder how on earth did this happen!
It is the Advertiser Ad that has a verse from The Beatles “A Day in the Life’
How can a musical masterpiece be used to sell Newspapers (bad newspapers at that)?
To my mind it is amongst the best songs ever written and I am not alone there. Especially for the time it was written. It transcends time.
Seriously, how did they do it? How did they paint a moustache on the Mona Lisa?
Lennon/McCartney never wanted any of their music used in ads at all but did not have total artistic control. I know when Michael Jackson got hold of 50%? He let some big companies use some Lennon/McCartney songs (according to Wiki ‘Revolution’ made Nike a $ billion industry). So, his estate sold it to Sony for $750 million when he passed away.
So, did Sony sell the rights to use the song to the Advertiser? I wouldn’t think that a paper like The Advertiser would have the money. It is owned by Rupert Murdoch and he has enough money to buy anything. For the Advertiser? Really?
Some songs (and other things) are not meant to be trivialised and cheapened and the is definitely one of them.
News Corps any way to make a $. No thought for ethical questions
User ID not verified.
so true, this is total sacrilege
User ID not verified.
The song is from Miss little peppers- I read the news today, oh boy.
User ID not verified.