News Corp launches ‘We’re For You’ TV push with ad inspired by Beatles’ A Day In The Life
News Corp has launched a TV advertising blitz across Australia featuring brand ads for its metro news mastheads.
https://youtu.be/62oF4M-cUmc
Created by Ted Horton’s Big Red, the ads began airing on Sunday in Sydney, Melbourne, Brisbane, Adelaide and Hobart.
The “We’re for You” branding was first unveiled a week ago, and is News Corp’s first national brand campaign, running across its 30 metro and regional titles.
We’re for dogs.
Pedigree
Loved the ad well done … must have cost you a fortune to use the Beatles song .. well worth it … fantastic ❤️
Does anyone know where I can find the reworking of “A day in the life” That’s is used in the commercial?
Send me a link if you know.
Thanks
Wonderful to see good advertising again – there’s been a draught.
Yup, fantastic remake of a great tune. I too want to know where I can find/download that track!
Great to see Beatles classic at work again with a cover of their song on H.S. ad; just watched a great new doco on Netflix titled ‘How the Beatles changed the World; AND THEY DID!
Love the ad,& the song. Sgt Peppers is a classic album. Also want copy of the track! Have been googling & cant find anything. If anyone can point me in the right direction that would be great!
John Lennon and George Harrison would be spinning in their graves knowing their beautiful song (written mainly by John and played on by George) has been used and reworked for an ad – let alone an ad promoting Murdoch rags. Lennon and Harrison both despised that reptile.
so true, this is total sacrilege
There is an ad that pisses me off so much that every time I hear it I get F#$$ing anoyed. Then I wonder how on earth did this happen!
It is the Advertiser Ad that has a verse from The Beatles “A Day in the Life’
How can a musical masterpiece be used to sell Newspapers (bad newspapers at that)?
To my mind it is amongst the best songs ever written and I am not alone there. Especially for the time it was written. It transcends time.
Seriously, how did they do it? How did they paint a moustache on the Mona Lisa?
Lennon/McCartney never wanted any of their music used in ads at all but did not have total artistic control. I know when Michael Jackson got hold of 50%? He let some big companies use some Lennon/McCartney songs (according to Wiki ‘Revolution’ made Nike a $ billion industry). So, his estate sold it to Sony for $750 million when he passed away.
So, did Sony sell the rights to use the song to the Advertiser? I wouldn’t think that a paper like The Advertiser would have the money. It is owned by Rupert Murdoch and he has enough money to buy anything. For the Advertiser? Really?
Some songs (and other things) are not meant to be trivialised and cheapened and the is definitely one of them.
News Corps any way to make a $. No thought for ethical questions
The song is from Miss little peppers- I read the news today, oh boy.