News Corp launches ‘We’re For You’ TV push with ad inspired by Beatles’ A Day In The Life

News Corp has launched a TV advertising blitz across Australia featuring brand ads for its metro news mastheads.

Created by Ted Horton’s Big Red, the ads began airing on Sunday in Sydney, Melbourne, Brisbane, Adelaide and Hobart.

The “We’re for You” branding was first unveiled a week ago, and is News Corp’s first national brand campaign, running across its 30 metro and regional titles.

The TV push sees a reworking of the Beatles classic “A Day In The Life”, featuring the line “I read the news today, oh boy”.

Localised versions of the TV ad have been created for The Daily Telegraph in Sydney, the Herald Sun in Melbourne, The Courier-Mail in Brisbane, the Adelaide Advertiser and the Mercury in Tasmania. The ad features the news mastheads as an integral part of readers lies whether in print, on mobile, tablet or desktop.

News Corp Australia’s new TV commercials themed ‘We’re for you,’ aired last night in Sydney, Melbourne, Brisbane Adelaide and Hobart.

Tony Phillips, chief marketing officer of News Corp Australia said: “The ‘We’re For You’ tagline embodies how we wish to connect with our readers. It’s a statement of commitment that we’re for the things that matter to our readers and their communities.

“These commercials, tailored for each city, tap into the places, moments, and methods in which people consume our content, using a universally recognised song.

The TV commercial aired on Seven’s My Kitchen Rules and Nine’s Married at First Sight and 60 Minutes.

Ads will follow in print, digital, outdoor, radio and cinema.


  • Client: News Corp Australia
  • Chief Marketing Officer: Tony Phillips
  • General Manager Metro & Regional Marketing: Bettina Brown
  • Head of Brand and Media Services: Louise Davis
  • Agency: Big Red

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