News Corp to close commercial operations at Storyful APAC
News Corp has made the decision to close Storyful’s commercial operations in Australia and Pacific, with this week its final in operation. Mumbrella understands the closure will impact the sales, creative and intel teams, but the seven-person editorial team will continue to operate in the region.
In January, the social media and content intelligence agency appointed two new staffers to its editorial team after moving its Hong Kong operations to Sydney just over a year ago in a restructure. The business still has teams in New York, Los Angeles, Dublin and London which are unaffected by the closure.
In a post on LinkedIn, Storyful’s executive director of customer intelligence, Asha Oberoi, announced the closure of the business, saying it was one made with ‘careful consideration’. Oberoi joined the business in August 2019 from Isentia.
That’s really sad.
NewsCorp is an absolute dogs breakfast of a company, but Storytful were by far one of the most interesting sub units, manned by some fantastic people.
Good luck to all those affected.
A lot of nice people I know will be leaving Storyful. Sad days and good luck to them all.