News Digital boss: We don’t hate bloggers

The boss of News Digital Media this morning told a conference that the company has nothing against bloggers.  

Speaking at Sydney’s Advertising & Marketing Summit, Richard Freudenstein, CEO of NDM, said:

“Contrary to what you might think, we think it is great that anyone can start a website and get involved. In principal, we think blogs are a great idea – in fact many of our journalists have them. And we are delighted by the success of The Punch.”

But he added: “The problem is that even the best intentioned amateur blogger doesn’t hold the same standards of accuracy or accountability as a professional journalist. Many bloggers write up rumours and half-truths as fact, confident that there will be no repercussions if they get it wrong.”

His comments follow those of John Hartigan, CEO of News Ltd, earlier this month in which he said that many websites had less than 10% original content.

Freudenstein told this morning’s audience that News Ltd is still advancing on the path of charging for online content. He said: “Certainly nothing is imminent here in Australia, but when it happens it will be big. We will be platform agnostic – content is king and we want to be providing content for whatever platform is out there, provided the terms are fair for us.”


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