News Limited paywall strategist Julie Brahe joins group buying site OurDeal

Julie BraheJulie Brahe, one of the strategists behind the development of News Limited’s paywall, which went live yesterday, has joined group buying retailer OurDeal.

Joining as head of strategic partnerships, Brahe, who worked in advertising products and paid content at News Limited, has a brief to develop OurDeal’s relationships with News Limited and Ten.

She commented: “The partnerships we share with News Limited and Network Ten allow for unique opportunities for OurDeal’s merchant partners to access marketing media that may be otherwise unattainable. The OurDeal model allows for a low-cost, risk free marketing channel for merchants to reach not only our vast database of customers, but wider television, online and print audiences.”

OurDeal CEO Julian Holman added: “The way the group buying industry is moving, media partnerships are going to prove vital in helping not only grow our brand, but also in offering the best exposure and value for merchants. Julie is expertly positioned to manage the integration of OurDeal into News Limited and Network Ten operations, while providing compelling incentives for merchants to partner with us.”

Prior to News Limited, Brahe was head of customer retention at St George Bank.


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