News Limited readers have negative mindset, claims Fairfax publisher Gome
The publisher of Fairfax’s business periodicals Amanda Gome has launched a broadside at rival News Limited, attacking its reach and readers’ mindset.
The comment came on the same day that Fairfax Media’s Smart Investor unveiled a redesign and new iPad app, and News Limited’s The Eureka Report launched a new redesign and restructure of its email service. Both titles target investors.
Gome – publisher of BRW, SmartInvestor and Asset at Fairfax Media – made the comments during a speech to launch the new look Smart Investor.
Trumpeting a weekly tie-up with sister newspaper the Australian Financial Review, she said: “Our competitors can’t do that. One of our competitors, they have tabloids in their stable. And their readers are not your potential clients. Their reach is very limited and their readers think the world is going to hell in a handbasket.
“We know that Fairfax readers are progressive, optimistic, they are looking to the future and they like to build wealth.”
Editor James Frost took the helm of Smart Investor earlier this year. He previously worked at The Australian and was editor of The Eureka Report, where he worked for six years.
Today’s relaunch of Smart Investor also includes a new look for the magazine and new daily and Saturday newsletter.
Meanwhile, Eureka Report – which News Limited bought a year ago – today announced “a significant upgrade” to its site.
News Limited declined to respond to Gome’s comments about its audience. As well as its tabloids, the publisher also includes The Australian and Business Spectator in its portfolio.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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Surely Eureka Report being able to tie-up with The Australian, Wall Street Journal and Dow Jones trumps AFR?! Stunned she’d bring it up….
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Hilarious. Gome cant be reading the AFR.
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Comparing Eureka Report and Business Spectator’s audiences with that of the News Ltd tabloids shows that Gomes has a very limited knowledge of her competition.
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News Limited readers’ might have a negative mindset. But it is the same mindset Fairfax readers have.
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Yes, only Fairfax readers look to the future and want to build wealth. What a load of crap.
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