News review September 2013

Clarke unwinds Kim

News Corp CEO Julian Clarke unveils the new structure for the business, unwinding the centralisation plans put in place by predecessor Kim Williams. Instead Clarke returns the operation to a state-based model.

Yahoo!7 goes it alone for exchange

Yahoo!7 pulls out of talks with other publishers to form an ad exchange, instead announcing its own offering will be live in the coming months. Later in the month Yahoo!7 will close its search marketing business and announce a partnership with rival Google to power its search engine.