Dr Mumbo

Newspaper of the year (if you don’t count the competition)

Dr Mumbo was excited to read on the cover of The Weekend Australian that it has been named Newspaper of The Year.

He had been under the impression that the Sydney Morning Herald currently holds that honour.

So he excitedly turned to page 2 of The Australian to find out more.

The accolade was for all round brilliance, including a redesign, new print and online sections and its iPad app, he learned.

It was also for brilliant reporting on federal politics. And various members of staff were also recognised for their brilliance.

In the tenth paragraph, the paper finally found room to tell readers that the News Awards are the internal awards for News Ltd

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.