Next Digital wins Wine Australia business
Wine Australia has appointed ROI digital agency Next Digital to work 0n a new consumer web platform.
The announcement:
SYDNEY, 31 January 2011 – ROI digital agency Next Digital has been appointed to design and develop a new consumer website for Wine Australia, giving consumers fast, seamless access to compelling insights into the Australian wine community.
The website, www.apluswines.com, which went live on January 19, 2011, utilises a single, universal CMS, Sitecore, with highly intuitive navigation, sophisticated search capabilities and seamless content sharing.
Stephen Lord, Next Digital General Manager Business Development and Marketing, described Wine Australia’s new site as a strong showcase of its capabilities in the creative design and development space.
“It’s with pleasure that we’re partnering with Wine Australia to provide an engaging website that will become the online heart of the Australian wine community.”
Wine Australia Brand Manager Stacey Packer said the company chose Next Digital for its web development, digital expertise, professionalism and attention to detail.
“Next Digital has worked in partnership with Wine Australia to produce a best in class website that will keep Australian wine lovers informed and connected,” she said.
“The new apluswines.com website is where winegrowers, winemakers, vignerons and wine lovers alike can create, comment on and share stories and wines that showcase the depth and breadth of the Australian wine community.
“Integral to the site’s success is the creation of an interactive community that is quick and easy for Australians and global visitors to engage with.
“Because our site is an online hub for a large and diverse wine community, we felt it was essential to incorporate social media elements, such as Facebook and twitter, reviews, visitor feedback, blogs, as well as user ratings from Australian wine lovers. apluswines.com will allow us to display and communicate the A+ Australian Wine stories, showing visitors the true Australian offering.”
Source: Next Digital press release
