Next&Co wins media remit for telehealth provider Doctors on Demand
Independent media agency Next&Co has won the account for telehealth provider Doctors on Demand, managing its out-of-home, digital video, audio and programmatic media buying.
The account win comes after a competitive pitch. Doctors on Demand provides access to video health consultations with Australian-registered general practitioners. Next&Co will replace the incumbent media agency Love Media, but The Core Agency will continue to handle the brand’s creative account.
L-R: Next&Co Founders Nick Grinberg and John Vlasakakis
Next&Co co-founder, John Vlasakakis said the agency was excited to begin building awareness, and influence conversions, for online telehealth appointments with the new win.
“The pandemic was a real kick starter for the telehealth industry and that trend is certainly continuing. Doctors on Demand delivers crucial virtual healthcare services and has become an important part of the medical mix for so many Australians,” he said.
“We have worked in the healthcare sector for more than 15 years now and it’s an area where our clients truly thrive. There is also that feel-good factor, knowing that the work we are doing is driving positive outcomes for people’s health and easing the burden on our healthcare system across the country.”
Doctors on Demand’s head of marketing, Leeann Ellison, said: “Considering Next&Co’s healthcare credentials, working with them was the right choice for us. We are looking forward to seeing how they elevate our brand positioning to the next level as Australians continue to seek out alternative avenues to support their health.”
Next&Co announced several client wins recently, including rideshare platform Didi, agriculture brand Nutrien Ag Solutions, and jewellery company Bevilles.
The appointment is effective immediately.
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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