Nexxen bolsters TV Intelligence platform with ACR data
Nexxen is enhancing its TV Intelligence solution with additional “automatic content recognition (“ACR”) data from more than 1.9 million VIDAA-enabled smart TVs”.
The announcement:
Nexxen, a global, flexible advertising technology platform with deep expertise in video and advanced TV, today announced a major enhancement to its TV Intelligence solution in Australia. With newly expanded automatic content recognition (“ACR”) data from more than 1.9 million VIDAA-enabled smart TVs, Nexxen now offers advertisers unprecedented visibility into household-level viewership across both linear and streaming environments.
TV Intelligence is Nexxen’s integrated suite of planning, activation and measurement tools, designed to help brands navigate the converging TV landscape with clarity and precision. Through this expansion, Australian advertisers gain access to richer insights that capture how audiences engage with content across live TV and apps – enabling more accurate targeting and campaign optimisation across the full media funnel.
The enriched data is fully integrated across the Nexxen Discovery platform and demand-side platform (“DSP”), powering more effective audience segmentation, media execution and performance measurement.
“As viewer behaviours continue to evolve in Australia, brands and advertisers are increasingly embracing new ways to better understand and engage TV audiences,” said Josif Zanich, managing director, JAPAC at Nexxen. “Powered by one of the country’s largest ACR datasets, Nexxen’s TV Intelligence delivers visibility across both linear and streaming platforms helping media buyers and traders alike make more informed decisions on their investment.”
This enhanced TV Intelligence offering is available now for Australian customers, with additional activation solutions rolling out soon.
Source: AZK Media
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