F.Y.I.

NGA.NET hires Hotwire Australia for PR

Hotwire PR is working on a campaign across traditional and social channels for NGA.NET.

The announcement:

NGA.NET has started working with Hotwire on a PR campaign across traditional and social channels in Australia. NGA.NET is keen to further raise its profile among recruiters, HR and talent managers.

NGA.NET delivers talent acquisition and management solutions to optimise workforce performance. The campaign developed with Hotwire will focus on positioning NGA.NET as a thought leader in talent management, with a particular focus on government, education and healthcare sectors.

NGA.NET is an Australian software success story. Having established itself as a market leader in talent management solutions, it has been able to expand globally.

Janani Jayasundar, Marketing Manager at NGA.NET, commented: “Working with Hotwire, we’re keen to further raise our profile in Australia. With the recent workforce reductions among the Australian Public Service and the current freeze on recruitment, as well as the ongoing war for talent within the business world, strategic talent management has become more important than ever before for organisations across all sectors. We’ve already seen some fantastic results from Hotwire and we’re looking forward to working with them closely over the coming months.”

Alexis Wilson, Managing Director of Hotwire Australia, said: “We have strong contacts in the HR, recruitment and vertical sectors, so we’re excited to be working with NGA.NET to raise their profile among these audiences. The campaign will integrate traditional with social with a particular focus on Twitter, LinkedIn and Google+, so working alongside NGA.NET’s internal marketing team, this is a great example of an integrated campaign.”

Source: Hotwire PR media release

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