Nielsen to be acquired by private equity firms for $21.6bn

Calum Jaspan

March 30, 2022 10:01

Global data measurement business, Nielsen holdings has entered into an agreement to be acquired by a private equity consortium for a total price of US$16 billion (A$21.6 billion), including the assumption of debt.

The group is led by Evergreen Coast Capital Corporation and Brookfield Business Partners L.P, with the agreement made for US$28 (A$37.3) per share.

Nielsen gathers TV, radio, and digital viewership data. It is set to launch its Nielsen Identity System in Australia on Friday, to improve the scale and accuracy of its open web methodology for digital ad ratings.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.