Nigel Marsh’s Sydney Skinny announces new sponsors, ends Nudie partnership

Nigel Marsh’s nude ocean swim ‘Sydney Skinny’ has locked in numerous new partners, with HiLife Health and Beauty joining as presenting partners, alongside Appliances Online, H2coco and Good Going Bakery.

HiLife’s sponsorship coincides with the ending of Sydney Skinny’s six-year partnership with juice brand, Nudie. Sydney Skinny is a charity event for The Charlie Teo Foundation, which sees competitors race naked from Cobblers Beach in Sydney. It first ran in 2013 and saw 1,000 people turn up.

The Sydney Skinny has been running for six years

Marsh thanked Nudie for its contribution, but equally expressed excitement for the new partners, including Peter Nicholas, who runs HiLife.

“We had a wonderful, mutually beneficial, partnership for six years. We understand the new owners’ (Monde Nissin) desire to try a different sponsorship strategy,” Marsh said.

“I can’t speak highly enough of Peter Nicholas’ personal generosity and vision in supporting the swim. He (and his company HiLife Health & Beauty) will be our presenting partner for 2019. We are enormously grateful to Peter for enabling us to put on the event for a seventh consecutive year – and thereby raise much needed money for Charlie (again our chosen charity. Charlie will be doing the swim for the fourth year in a row).

“We are also delighted to announce three other new sponsors in Appliances Online, H2coco and Good Going Bakery. It takes courage not only to do the swim but also to sponsor it so my thanks and respect goes to all our new partners and their teams.”

The event will take place on March 17, 2019.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.