Nike write the future
It is, in case it’s previously escaped you, a World Cup year.
For football (or, if you insist, soccer), that is.
So far there’ve been some good ads. But until I saw this work for Nike, no great ones. But six million views in a week can’t be wrong.
The agency is Wieden + Kennedy Amsterdam.
Update: Meanwhile, slightly less excitingly, here’s the effort from Adidas (Hat-tip: Dan Pankraz):
Tim Burrowes
Linkedin
I am surprised that Nike allowed Brasil to omit Ronaldinho from the squad
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WOW. What an incredible piece of work.
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yeah its quite riveting stuff when you watch it on the TV.. I think I saw it on SBS (probably).
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Great stuff.
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Agreed. It takes a lot for me to get excited about watching football (much to the disappointment of my countrymen – I’m British and have no team).
This ad really got me buzzing. Bring on the World Cup.
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Fantastic ad but I’d love to know how much they sponsor each of the stars for and how much the ad cost.
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That ad sucked until 2:20. Now I love it. Best Nike ad, ever.
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Quite simply stunning in execution and idea.
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if anyone has found the limit to how many time you can watch the nike ad without being bored, please can you post it please. I’m still comtemplating cutting it with myself playing for queens park somewhere in the middle. Ole.
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OMG … those Dutch just can’t let go can they! Really … Hocus Pocus by Focus as the theme music? It can only be because it must be out of copyright by now.
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The Nike advertisement is just some inspired piece of work. It is absolutely excellent.
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That Ad certainly got me in the mood for the World Cup!
Any football fans who fancy managing their own World Cup Fantasy Football League can play for free http://deloitte.fantasyleague.com/ set up a private league and challenge your mates…
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What a balls up featuring that jackass ronaldinho
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Well, this is my half-hearted attempt to nominate an ad that’s something to do with the World Cup…. It’s more like an anti-World Cup ad created by an agency called La Comunidad for MTV.
I don’t know what cracks me up the most – when the giant hamster tries to step back into his little hamster house, or when he tells his owner “I’m watching you, I’m watching you, I’m watching you….” (which is all the more funny when said in Spanish)
https://www.youtube.com/watch?v=XQ_fsZiBIQw&feature=player_embedded#!
hey Mr Burrowes – i think you could embed this world cup football video too (that both Nike and Ronaldo said they thought was original (in England)..
https://www.youtube.com/watch?v=sDucbbFwbo0
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@Camille – that is pure gold
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@Gezza and @Camille – that is pure platinum your La Comunidad for MTV and I wish you every success with the brilliant seeding of views…You should put it in for a Cannes Lions, aparently they are being run by the public this year according to the La Comunidad Judging Panel. -All the best guys and keep those projects happening-Cheers-CS.
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