Nine axes The Footy Show after 25 years
Nine is axing its NRL Footy Show after 25 years.
The show, which is most popular in Sydney and Brisbane, will not return next year, as Nine is ‘revolutionising’ its coverage of the game, it said today.
The show has been running for 25 years
Sounds like they over-paid for the Aus open and now there is no money left in the kitty for the NRL footy show…
The main problem with Erin Molan seems to be that she didn’t use her nick-name as her middle-name. This also rules out any future in radio.
It’s peak audience would’ve been many times greater than 370k.
Perfect example of misreading the market. The scratchiness , the blokiness and the down-lo humour was tightly packaged for twenty years! Clients lined up to be featured,
So what happens when program managers don’t wear footy scarves at home, think Erin Molan beats a totally authentic legend footballer like Fatty V and put themselves above research?
The market kicks you out of the game.
Another example of how the industry misreads the market by listening to only the vocal minority.
How many people did they stand to gain by dumping Fatty and making it a feminist empowerment show? Nowhere near as many as they were going to lose.
I’m no rugby fan, (in fact i don’t like it) but Fatty, Beau, Daryl etc made the show entertaining and i enjoyed watching it with my teenagers. Ch9 bosses through the baby out with the bathwater in a mistake akin to Top Gear losing Clarkson Hammond and May. Dumb.
The show had become increasingly saccharine over the years. Not that it should have returned to the low-brow “blokiness” of a bygone era, but it needed a bit more truth and realism to the commentary. Like Matty John’s show on Fox or Willie Mason’s show on Skipi.TV:
http://www.skipi.tv/nrl-grand-.....ryd-hayne/
Give us all a break.
Why was Erin Molan touted as some sort of superstar?
She was a community presenter working at WIN TV before coming to Sydney in 2012. When did she report on Rugby League and how many stories had she broken?
What about all the other hard working journalists, men and women, who bust a gut day in day out and are not afforded the free ride she got.
And now Tom Malone suggests she can take on a bigger role in Tennis or Cricket.
I have a better suggestion. If she is that good, she should replace Tom Malone, he hasn’t set the world on fire since taking over 60 minutes and then Sport.
Any show in the modern era of FTA to last 25 years is extremely rare so somewhere along the line they did something right. I am not a NRL fan nor did i watch the show but from listening to people better informed than me the show has become “tired and emotional” for many years so has hung on it there it would seem.