Nine continues Olympic run, The Shire loses another 200,000 viewers

Emily Seebohm misses out on gold in backstroke

Nine continued its strong run with the Olympics in Monday night’s ratings, while Ten’s The Shire shed another 200,000 viewers.

Nine claimed the top two spots, followed by Nine News in third and A Current Affair in fifth place.

London Live: D3 Early Evening, which ran from 6.50pm to 8.30pm, took 1.819m with a peak audience of 2.395m. The Evening session took 1.513m and a peak of 2.02m.

The Games also won across all three key advertising demographics.

Nine News took 1.484m before Seven News disrupted Nine’s run with 1.256m, followed by A Current Affair on 1.135m.

Elsewhere, The Shire shed another 200,000 viewers in its third outing, the week after losing 200,000 viewers in its second episode.

The series, which premiered with 941,000, and last week took 754,000, last night took 537,000 across the five city metro market, according to preliminary ratings from OzTam.

The ‘dramality’ placed 22nd of the night but jumped to sixth in the 16-39 advertising demo, where MasterChef Australia All Stars was in third behind the prime time Olympics.

In 18-49 MasterChef placed fourth behind the Olympics and Nine News while The Shire placed 10th.

More to follow


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