If you’re a marketer or agency constantly on the hunt for creative inspiration, don’t miss Powered by Nine’s latest show, Roll the Dice on Creativity, designed to inspire the marketers and agencies who make some of TV’s biggest advertising moments.
In each episode, a special guest will roll the dice on a series of topics, ranging from strategy to originality, simplicity, emotion, branding and execution. Over the course of the series, host Michele O’Neill will attempt to answer whether one of these elements stands out above the rest, or if all six are required in equal measure to achieve creative success.
The show is set to feature a range of high profile guests from across the creative industry including McDonald’s Australia CMO Chris Brown, Qantas CMO Jo Boundy, M&C Saatchi Group CEO Justin Graham, BMF Australia ECD Pia Chaudhuri, NAB executive general manager marketing and CX (CMO) Suzana Ristevski, and Special Group executive creative directors Tom Martin and Julian Schreiber.
Roll the Dice on Creativity celebrates the return of Australia’s richest creativity award, State of Originality. The award is Nine’s call to brand owners and their agencies a chance to take home $1m in free advertising by producing the winning ad in the 2022 State of Origin, Australia’s own Superbowl.
Michele O’Neill, Roll the Dice on Creativity’s host, said: “I’m really proud of the fact that Nine put State of Originality together to reinvigorate the advertising community and brand owners, in what has been a really, really tough time.”
Roll the Dice on Creativity’s first guest, McDonald’s Australia CMO Chris Brown, was the inaugural winner of Nine’s State of Originality in 2021. In fact, every single guest throughout the series has something important to teach anyone hoping to win big in State of Originality 2022.
“There are brands that have stepped up to the plate, recognised this sort of rupture in community and in culture and said, ‘we’re going to lean into it and we’re going to thrive’,” said Michele. “Then there are other brands that have gone into hiding, found themselves a rock and gone and crawled under it, and they’re not going to do so well.
“So it’s a huge time for bravery. It’s a huge time for big fat storytelling. Jo Boundy’s work with Qantas, for example, made the whole country cry because they captured that need for hope. So we’re already seeing these gorgeous green shoots appearing, and that’s really what Nine’s gathering around, is to encourage brands, brand owners and creative agencies to come to the party and pick up a million dollars.”
To find out more about State of Originality, head to stateoforiginality.com.au.