Nine MSN hires content supremo Todd Forest
Nine MSN has made a senior appointment into the new role of director of content and audience experience.
The job – which will involve managing Nine MSN’s content team and reporting in directly to CEO Joe Pollard – has been given to Todd Forest, until recently with AOL in the US as VP of its media networks. Prior to his seven years at AOL, Forest was GM (APAC) with Jobfox and before that a strategic planner with Nike in the US.
Pollard said: “Todd has proven ability in leading product innovation, understanding consumer needs and motivating team members. Todd brings with him a wealth of international experience in developing great digital content and an innovative and strategic approach for our business. Todd’s focus will be on overseeing audience and increasing engagement across ninemsn and given the importance of his remit, we have also doubled our internal resources in research.”
Forest said“Developing innovative content that really connects with consumers is something I’m extremely passionate about.”
NineMSN also announced the promotion of head of strategy Nicholas Gray to national sales director, reporting in to commercial director Kerry McCabe. Gray will manage all of NineMSN’s Australian sales teams covering display, performance, video and mobile.”
McCabe said: “After a three‐month, global search I am confident we have secured the strongest person for the role.”
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
Linkedin
That photo is either a stock shot from Getty, or it was taken just as Todd walked off the set of “Days of our Lives”.
User ID not verified.
Todd is the head of ‘Audience experience’ I guess he just walks the talk.
User ID not verified.
I do not understand how his experience makes him a content supremo – another OS resource which will require heaps of resource both human and financial to make things happen
Let’s face it – 9MSN’s content is stale and boring and the true strategy should a move toward more utility provision ala facebook
Kind of boring really and adding more “heavy weights” from the US is not going to make it any better
User ID not verified.
Todd has some excellent experience and is a great operator. I’m sure he’s going to do a great job for Ninemsn. Go Todd!
User ID not verified.
Anyone who’s met Todd knows that he always looks sharp and more importantly he’s a great choice for the challenge of the position.
Best of luck Todd..!!
User ID not verified.
Wasn’t Nicholas Gray the CFO of Ninemsn as well? Isn’t the National Sales Director title a step down for him?
User ID not verified.