Rob Pyne swaps media agency OMD for News Ltd

Media agency OMD’s strategy director Rob Pyne is to join News Digital in a role designed to help the media owner come up with new and creative advertising executions.  

Rob Pyne News Digital MediaAnnouncing the appointment, NDM’s chief commercial officer Ed Smith said: “Advertising online provides more media execution possibilities than any other form of media. Rob and his team will lead the thinking required to turn these possibilities into outstanding business results for our clients.”

Pyne – who has been with OMD for three years and is also deputy chairman of the Media Federation Awards Committee  – will be NDM’s head of media strategy. Before OMD he was business director at Universal McCann.

Pyne said “I’m hugely excited to be joining News Digital Media at a time when the company is reporting record growth and representing the most engaging websites in the country.”


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