Suncorp marketing boss Mark Reinke handed responsibility for data and customers

Suncorp Group has expanded the role of senior executive Mark Reinke with customers and data now falling under his remit in addition to his existing marketing responsibilities.

The move follows the increasing importance placed on data in the bank’s marketing, with Reinke revealing the accelerated use of data has become an immediate priority.

He added that the customer aspect of his new role was “central” to delivering growth.

“Understanding our customers and their needs has always been a critical component of our marketing function,” Reinke told Mumbrella. “Customer experiences are driving advocacy and brand differentiation and data has become the raw material to support this.