Nine pushes controversial ‘poverty porn’ show The Briefcase to later time slot
Channel Nine has pushed its controversial ‘poverty porn’ show The Briefcase to a later time slot after just two episodes following an audience plunge last night to 491,000 from 733,000 on debut.
The Briefcase aired in the competitive 7:30pm time slot; however, has been shifted to the 9:40pm time slot as of next Monday night, while 20 to One will now air at 7:30pm while Britain’s Got Talent will replace 20 to 1 on Tuesday evening in the 7:30pm timeslot.
Nine declined to comment on the programming change.
The Briefcase has been widely condemned by viewers as unethical for exploiting vulnerable people.
The show sees two families each given a briefcase containing $100,000 and three choices: keep the lot, give it all the other family or share a portion of their own choosing.
In last night’s episode of the show couple, Kevin and Honey walked away with $125,000 having given $25,000 away and kept $75,000 for themselves while the second couple, Mem and Troy, took home $75,000 -giving half of their own $100,000 and keeping half for themselves.
Honey told TV Week that when she saw the episode she felt guilty: “Yeah, that has actually made me feel worse. The guilt really got me when I saw that. I said, ‘Wow look at both those families; they’re amazing.”
Linkedin
I would have loved to have been at the pitch meeting for this show – how it ever saw the light of day is beyond me….?????
User ID not verified.