Nine, WIN and Prime reach deal in regional WA allowing station to go back on-air

After almost two days of dead air in regional Western Australia, Nine has reached a deal with WIN and Prime to broadcast its channels Nine, GEM and GO.

Screen Shot 2016-07-03 at 2.16.09 pmThe parties are understood to have reached a breakthrough late last night after a high stakes game of brinkmanship saw WIN resort to broadcasting images of regional Australia on Friday and Saturday after the parties failed to reach agreement before the June 30 deadline.

WIN surprising tactic of taking a station off-air drew the ire of media watchdog the Australian Communications and Media Authority (ACMA) who was forced to step in and remind them of their obligation to broadcast content that “appeals to the general public”. 

reporting that Communications minister Mitch Fifield weighed into the matter
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