Ninemsn launches Mother & Baby

Ninemsn has introduced its new site Mother & Baby  – which is aimed at all mothers or mums-to-be.  

The announcement:

Sydney, Australia, Thursday 26th August 2010: ninemsn has today launched its new Mother & Baby site on its network as the one‐stop‐shop for information, advice and entertainment for all women who are mothers or who are planning to become mums.

With content aggregated from ninemsn’s team of Lifestyle writers and experts, and ACP Magazines parenting titles including Pregnancy & Birth, Mother & Baby and Disney Family Fun, Mother & Baby offers the 2.4 million Australian ‘digital mums’ now using the internet each month, reassuring and informative articles about everything from contraception, pregnancy and child rearing to shopping, financial news and budgeting tips.

ninemsn Head of Content Todd Forest said: “We’re delighted to welcome our newest addition to the ninemsn network, and to be providing our large audience of mothers and expecting mothers with an interactive mother’s hub and advertising partners with a new way to reach this passionate audience.

Each month the ninemsn network reaches more than 800,000 Australian mothers with children aged under 6 years old and 310,000 expecting parents who now have the opportunity to connect with one another within a strong community environment that treats ‘women’ as ‘women’, not only as parents.”

The Mother & Baby Forum is one of the most popular sections of the site with more than 8,000 registered members regularly contributing on a range of topics related to pregnancy and family matters.

The site features a range of entertainment features ‘just for mums’, with fashion, health and beauty tips, competitions, photo galleries and healthy family recipes.

Other fun and useful tools include the popular baby name finder, due date calculator and ovulation estimator.

New videos are regularly uploaded, including advice from mother and baby expert, Renae Leith‐Manos, who appears regularly on the Nine Network’s Mornings with Kerrie‐Anne.

People can see ninemsn’s newest arrival at www.motherandbaby.ninemsn.com.au

Source: Ninemsn press release


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