Nine’s Powered adds two new directors

Nathan Jolly

February 12, 2025 2:28

Nine’s marketing services team Powered has added two new directors to its team.

Remi Baker has been appointed as Powered’s director of insights and innovation, with Stewart Gurney joining the team as director of strategy and effectiveness.

(L-R) Stewart Gurney, Lisa Day, Remi Baker

Baker is a Cannes Young Lions winner, and comes over to Nine from Phd, where she was Sydney head of strategy. In her new role, she will “uncover market-leading insights on consumer trends and cultural shifts to enable brands and clients to reach their audiences in more creative and innovative ways.”

Gurney was most recently chief strategy officer at Kaimera, and was previously Phd’s chief strategy officer, Australia. At Powered, he is tasked with ensuring that the team “delivers results for partners.”

Powered’s director, Lisa Day, said she is “thrilled to have Remi and Stewart on board”.

“With both having such a rich history of media agency experience, their know-how and passion is priceless and will ensure Powered continues to deliver effective results and big ideas for clients and agency partners.”