Seven, Nine shares rally despite Seven’s poor numbers

Nine Entertainment’s share price on the ASX rose dramatically on Tuesday, following reports of Seven West Media’s (SWM) poor H1 FY25 performance. SWM itself also received a 6% bump, indicating that the market liked what it heard despite record low profits and poor earnings.

Although it is not clear exactly what sparked Nine’s 14% jump in Tuesday’s trading, it may be related to indications given on the Seven results call that ad spending is bottoming out.

Nine’s share on Tuesday afternoon

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