Nine’s The Block sees off Seven’s House Rules
Seven has hit its first major misfire of the ratings year with the launch episode of its heavily promoted House Rules rating just 803,000 on Tuesday night.
Although it was up against Nine’s ratings juggernaut of The Voice, the debut for House Rules was even worse than Ten’s The Renovators in 2011 which averaged 939,000 and was deemed a failure. Other shows labelled a flop which had bigger launch episodes include The Shire (942,000), Brynne: My Bedazzled Life (930,00), Being Lara Bingle (925,000) and Excess Baggage (885,000).
House Rules, which aired from 7.30pm to 8.45pm was beaten by Nine’s The Block (1.308m) which aired from 7pm and The Voice (1.597m) which aired from 8pm. Nine’s winning schedule extended to 9pm with the challenge part of The Celebrity Apprentice averaging 1.026m while the boardroom challenge which followed rating 749,000.
Seven created House Rules – a remix the My Kitchen Rules and My Restaurant Rules franchise – in a bid to challenge Nine’s renovation show The Block.
There will be a further test for House Rules tonight, with the show once again up against The Block, then a new episode of The Big Bang Theory.
The setback came after Seven’s Celebrity Splash faded after an initial debut of 1.3m and was removed from its place on the schedule.
Seven’s Packed To The Rafters rated 1.081m.
The third competitor in the reality battle last night, Ten’s The Biggest Loser, rated 627,000, according to preliminary overnight metro ratings from OzTAM.
SBS One had a rare entry in the most watched 20 shows with Who Do You Think You Are, featuring Rove McManus, ratings 583,000.
In the key advertising demographics of 16-39, 18-49 and 25-54, The Voice, The Block and Celebrity Apprentice were top three. Packed To the Rafters was fourth.
Nine dominated the night with a 28.1 per cent audience share, followed by Seven’s 19.2 per cent. Then came Ten on 12.3 per cent and ABC1 on 12.2 per cent.
Boosting Nine’s spirits further, Today (353,000) beat Seven’s Sunrise (329,000). However, Seven’s The Morning Show (148,000) beat Nine’s Mornings (134,000).
Tuesday’s top 15 shows:
- The Voice Nine 1.597m
- The Block Nine 1.308m
- Seven News Seven 1.307m
- Nine News Nine 1.294m
- Today Tonight Seven 1.085m
- Packed to the Rafters Seven 1.081m
- A Current Affair Nine 1.069m
- The Celebrity Apprentice – Challenge Nine 1.026m
- ABC News ABC 0.899m
- Home and Away Seven 0.891m
- House Rules Seven 0.803m
- The Celebrity Apprentice – Boardroom Nine 0.749m
- Hot Seat Nine 0.715m
- New Tricks ABC 0.710m
- Ten News Ten 0.695m
Tuesday’s share:
- Nine: 28.1%
- Seven: 19.2%
- Ten: 12.3%
- ABC1: 12.2%
- SBS1: 5.5%
- 7TWO: 3.6%
- GO!: 3.2%
- 7mate: 2.9%
- Eleven: 2.6%
- ABC2: 2.5%
- ABC News 24: 2.1%
- Gem: 2.1%
- One: 1.8%
- SBS2: 1.0%
- ABC3: 0.8%
- NITV: 0.1%
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I find the gleeful tone in which this article is written to be pretty depressing. This is our industry after all, and commentators of the industry so happy about failure seems odd.
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Hi Tom,
Gleeful tone not intended.
But at the same time, this is worth reporting – Seven rarely puts a foot wrong, which is what makes it news when they do.
Cheers,
Tim – Mumbrella
Tom…diva much? Sounds like you work at 7 or the production company that served up this drivel. I can’t see a gleeful tone in the story. It was always going to be an interesting show down with this much hyped piece of junk and Nine’s offering.
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Ouch! DWTS anyone?
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Given the article outlines The Block’s succcess, as well as the new show’s relative failure, I don’t detect any inappropriate ‘glee’.
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Fang I agree with Tom(by the way “showdown” is one word not two.
I also find Mumbrella gets really excited when channel nine wins the ratings or when Today beats Sunrise. I am a Seven supporter and do not like Nine by any means.I find the Voice terrible, the judges do not ask for improvement in the singers. everyone seems great.
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“First major misfire”?
What about Celebrity Splash?
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Hi TVT,
I’d argue that celebrity Splash did exactly what Seven intended for it – it took the heat off Nine’s launch of Celebrity Apprentice. It faded fast (as it did in the UK) but the first couple of episodes did okay.
Cheers,
Tim – Mumbrella
Hi Chris,
For the first two or three years of Mumbrella, we used to be accused of getting over excited by Seven or Ten’s victories. We just tell the story of the day’s battle. The big story last night was the launch of House Rules…
Cheers,
Tim – Mumbrella
People ‘support’ one channel over the other? Cripes
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