Nine’s Today finally beats Seven’s Sunrise
Nine’s Today show had its first national win over Seven’s Sunrise in several months, according to Wednesday’s preliminary overnight ratings from OzTam.
Today rated 392,000 to Sunrise’s 389,000.
Today won in the crucial markets of Sydney and Melbourne while Sunrise won Brisbane, Adelaide and Perth.
However Early Sunrise (238,000) beat Early Today (212,000) and the post 9am extended editions also saw Sunrise (209,000) beat Today (191,000).
Meanwhile, in the evening My Kitchen Rules rated 1.383m for Seven, while Nine and Ten struggled to find a 1m+ audience all night.
Nine News – on 1.03m viewers – was the network’s only show above the magic million, while Ten’s best performer was the Biggest Loser on 947,000.
Mike & Molly underperformed in the 8pm slot for Nine – rating 677,000 – while Blue Bloods, at 8.30pm, did even worse for Ten with 467,000.
It was beaten in the timeslot by Adam Hills In Gordon Street Tonight on ABC1 which rated 674,000 and Nine’s The Farmer Wants a Wife on 786,000.
The news of Today’s rare victory will be cheering for Nine, which has seen a poor start to the ratings year compared to Seven and was last night forced to axe Ben Elton’s Live from Planet Earth.
Wednesday’s top rating shows
- My Kitchen Rules Seven 1.384m
- Seven News Seven 1.242m
- Today Tonight Seven 1.184m
- Nine News Nine 1.030m
- Criminal Minds Seven 0.999m
- The Biggest Loser Ten 0.947m
- Home and Away Seven 0.935m
- ABC News ABC 0.904m
- The Big Bang Theory Nine 0.854m
- A Current Affair Nine 0.788m
- The Farmer Wants A Wife Nine 0.786m
- RPA Nine 0.745m
- Ten News – 5:00pm Ten 0.721m
- The 7:30 Report ABC 0.717m
- Mike and Molly Nine 0.676m
Wednesday’s channel share
- ABC1: 11.8%
- Seven: 26.4%
- Nine: 20.0%
- Ten: 15.0%
- SBS1: 4.0%
- ABC2: 1.9%
- ABC3: 0.6%
- ABC News 24: 1.3%
- 7TWO 4.3%
- 7mate: 2.9%
- GO!: 3.1%
- Gem: 2.6%
- One: 1.8%
- Eleven: 3.6%
- SBS2: 0.7%
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Adam Hills
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In Gordon Street Tonight
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Hardly a ‘victory’ for Today. Let’s be realistic. There’s a national disaster in NZ. That will spike interest levels, and people will be channel surfing. 3000 viewer difference, come on, that’s nothing in a scenario like this, and it should be put into perspective.
Also, on the 23rd, from what I saw whilst channel surfing in the morning, Today was live streaming ONE News, a NZ channel. It was not “Today” per-say. You have to ask why was this the case? Because it took Ch9 nearly a full day longer to be on site in Christchurch than Sunrise. Poor form!
Further perspective, It only ‘won’ ratings for one time segment out of three, and it ‘lost’ the others by a lot more substantial margin than 3000 viewers.
Sunrise still has the better host line up, production team and analysis than Today, which is targeting, what I think, is a diminishing conservative market.
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Once again, ABC24 trounced the lot of them.
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About time…
Good on you Karl, always getting stuck right in there!
ps, K Watson…the conservative market certainly is diminishing (nice use of words btw) however I definately don’t think the Today show’s market was ever 100% targeted towards a ‘conservative market’ – and we all know Karl definately enjoys the odd controversial bomb!
Good to get one up on the big guns every now and again – let’m enjoy I say!
Great work ch9
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