No Aussie brands make the cut in YouGov’s 2024 ‘recommend rankings’

American beer giant Budweiser has taken the top spot in YouGov Australia’s Recommend Rankings for 2024, with a score of 90.0%.

The list reveals the brands with the best recommendation scores from current brand customers, according to BrandIndex, with luxury watch label Rolex claiming second place with 89.6%, followed by car manufacturer Toyota with 88.1%.

It is developed based on BrandIndex’s ‘recommend’ metric – the percentage of a brand’s customers who would recommend it to a friend or colleague between June 1, 2023 and May 31, 2024.

Air New Zealand followed shortly behind with 86.9%, just ahead of liquor brand Jack Daniel’s at 86.6%.

Following the top five came Moët & Chandon (86.5%), Guinness (86.5%), La Roche-Posay (86.2%), Heineken (85.9%), and Häagen-Dazs (85.7%).

YouGov’s BrandIndex also uncovered the brands with the most improvedrecommendation scoreover the past year, with Foxtel securing the top spot, with an increased score of +11.4%.

Next on the list was The Australian (+11%) and Victoria Bitter (+8.5%), followed by QBE Insurance (+7.8%), and Starbucks (+7.7%).

Online travel agency, Expedia also had an improved score of +7.5%. Following came Johnie Walker, Allianz, Pizza Hut, and Lenovo, all with a score of +7.4%.


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