The Royals launch first campaign for Dairy Farmers since creative account appointment

Bega Group’s Dairy Farmers has launched a new brand campaign with a fresh creative direction from The Royals, the first since the indie agency won the creative account earlier this year.

Dairy is a daily, but largely invisible, staple for many Aussie households, but consumers often don’t care about which brand they choose.

The new campaign answers the challenge, positioning Dairy Farmers as a pillar of strength – from the brand’s dairy products to their dedicated farmers – strength that is described to not only manifest not just on the outside, but on the inside too.